4bartenders.com (for bartenders, those who want to be and other scoundrels)
I know a couple of die-hard baseball fans, but that doesn’t mean that they’ll go to the ballpark just for the games. Sometimes they often choose what tickets they purchase based on the promotions associated with that particular game. Here's a real and classic baseball and beer promotion that failed.
The Stadium: Cleveland Municipal Stadium
The Year: 1974
The Promotion: 10-Cent-Beer Night . To bring fans to see the miserable Cleveland Indians, management decided to sell 10-ounce cups of beer for only 10 cents at a game against the Texas Rangers.
What went wrong: Management forgot one small detail: drunk people get restless. More than 25,000 fans showed up for the event, most of them already tipsy at the gate.
Among the more tame incidents was a woman who flashed the crowd from the on-deck circle, a father-son team mooning the players (good bonding experience, I guess) and fans jumping on the field to meet shake hands with the outfielders.
Then, in the bottom of the ninth, the Indians tied the game, but never got a chance to win. Fans started throwing batteries, golf balls, cups and rocks onto the field and one even took the glove of the Rangers right fielder.
As the player rushed into the stands to get his glove back, fans starting swarming the field to stop him and threw chairs to block his way.
The Outcome: The Indians were forced to forfeit the game and nine fans were arrested. The AL president forced the franchise to abandon the promotion idea after understating “There was no question that beer played a great part in the affair.”
...the smart thing would have been to charge at least a quarter a beer! ;)