Pints For Prostates

4bartenders.com (for bartenders, those who want to be and other scoundrels)

Prostate Cancer Awareness: Reaching Men Through The Universal Language of Beer

If you recall not that long ago women ran two unique promotions regarding breast cancer. The first was "donate a bra for cancer" where women donated their used bras to raise money for breast cancer research. The other was to type in their bra color in their FaceBook status box. When this promotion was in effect, you couldn't help notice that there was a plethora of colors being displayed in response to the FB Wall question: "Whats on your mind? For those unaware of the promotion, all you saw were the words "pink, yellow, tan, black, white, beige and an occasional red or so" being posted ...if anything, it did cause controversy as well as to bring attention to breast cancer awareness.

Guys, on the other hand, can suffer from another kind of cancer ...but up to now have not been too open in support for prostate cancer awareness and research. When you really think about it, it really is a difficult topic to promote ...and then the question is "how to promote it?"

Well, 'lo and behold, there is a movement afoot started by a prostrate cancer survivor himself. Rick Lyke is the Founder of Pints for Prostates who came up with the very unique way of promoting prostate awareness amongst men ...beer! For the most part, beer is the general common denominator amongst men and the beer market is mostly a male demographic. Coming up with the "Pints for Prostates" name was a brilliant way of connecting men, beer and prostrates together under one umbrella ...and in a classy, masculine way.

So, while women may do their cancer promotion of awareness with bras, men will hoist up their elbows and clink their beer mugs in their promotion of prostate awareness.

For more information:

http://www.pintsforprostates.org

http://www.ustoo.org/pints

FaceBook Group: http://bit.ly/pints

Note: 4bartenders.com has chosen Pints For Prostates as our cause célèbre and will provide additional articles, events, updates and promotions regarding it in future postings. We encourage you to take a moment, click on their web or FaceBook site and support the cause ...that one click might save one life! ...and it may be yours!